Despite the fact that online learning has been around for a while, there is no common practice on how to create engaging courses with high pedagogical value. When joining iversity as a UX designer, I approached online courses like every other interactive medium and started to develop an instructional design methodology for the company together with the course development team.

Our first project was to define what we would consider “a good course”. The result was an Instructional Design Framework that consisted of five pedagogical principles derived from educational science that we defined for iversity as quality standard. Each principle was complemented by a couple of design drivers describing how to apply each of the principles in practice. This framework became not only the “bible” for iversity courses, it also turned into a guiding principle for the platform design and even product strategy.

A second project was to explore how a good course comes to existence. I introduced various design methods to our team and in a process of trial, error and iteration, the learning experience design methodology emerged. Every course project started with a learner analysis and a value proposition, then the course content was developed through various mapping techniques, prototypes, storyboards and feedback loops.

Since course production is a complex process and many stakeholders and dependencies have to be managed, we also defined a working standard for the production process. In a third development step we worked on a best-practice based project management process that allowed for agility while orchestrating multiple stakeholders in time and budget.

Role: Product Lead
Year: 2015– 2017